Journal of Applied Psychology, 78, — If so, how did you deal with it? Brainstorming Brainstorming is a process for developing creative solutions to problems. This process is often used to generate best practices from experts.
In an effort to please everyone, the decision may satisfy the least common denominator but not produce the best outcomes.
Examines the risks if the preferred choice is chosen.
For example, Purdue University professor Michael Campion used this process when he was editor of the research journal Personnel Psychology and wanted to determine the qualities that distinguished a good research article. This may seem surprising, given the widespread belief that groups tend to push people toward consensus and the middle-ground in decision making.
Facilitators can decide whether to keep responses anonymous. Empirical research conducted on group decision making offers some evidence that the nominal group technique succeeds in generating a greater number of decision alternatives that are of relatively high quality.
In fact, groups may sometimes achieve results beyond what they could have done as individuals.