Shan foods company overview and analysi

Category in focus According to Faisal Mubin Ganatra, COO, Shan Foods, the volume size of the overall spices category is 60, tonnes, of which 25, tonnes is branded. This dependence on spices to create the perfect karahi, nihari or basic saalan has many implications, not least of which is the fact that Pakistani cooking can be very intimidating for the uninitiated.

Shan foods annual report 2018

This ensures highest quality at each stage of production for their consumers to safely enjoy their food products.. This dependence on spices to create the perfect karahi, nihari or basic saalan has many implications, not least of which is the fact that Pakistani cooking can be very intimidating for the uninitiated. While there is nothing wrong with this approach per se, perhaps a bit more innovation is required. According to Ganatra, Maa retails at half the price of Shan and the taste profile is significantly different because the ingredients come from different sources. Initially, recipe mixes were only shared within the broader family but in a very short span of time they gained popularity and orders started pouring in from friends, acquaintances and general consumers. Since then it has managed to gain shelf space as well as recall with consumers not an easy feat considering the competition. Shan Foods Pvt. Rejuvenating existing business, entering new ones, manufacturing high quality products and expanding into foreign markets are among the initiatives the company has undertaken with vigor. Ganatra explains this by saying that while the recipe mix is priced at Rs 50, consumers will invest Rs to worth of ingredients in the dish and consequently want to ensure that the brand they are using will guarantee a good result. Consumers are also far more brand loyal when it comes to recipe mixes. Ltd, helped pave the way to success by pioneering in the spice business with a single room operation. This also includes sensory facilities for objective evaluation of the different characteristics in their finished products. Lots of smaller players introduce a brand and then disappear because they cannot sustain themselves.

Consumers are also far more brand loyal when it comes to recipe mixes. As Sami Qahar points out, one of the big problems with growing the market is that most companies are focusing on the same target audience and Mehran is no different in this respect, as it too is targeting women between the ages of 15 and 35 from SECs A, B and C — which seems to be the standard not only for spices but practically all food brands.

Suppliers of shan foods

While this is a strong advantage for brands like Shan and National which have the first mover advantage, it presents tremendous challenges for newcomers. Rejuvenating existing business, entering new ones, manufacturing high quality products and expanding into foreign markets are among the initiatives the company has undertaken with vigor. Overtime, the company prospered and Mr. As Sami Qahar points out, one of the big problems with growing the market is that most companies are focusing on the same target audience and Mehran is no different in this respect, as it too is targeting women between the ages of 15 and 35 from SECs A, B and C — which seems to be the standard not only for spices but practically all food brands. In fact this is terribly predictable advertising. Ltd, helped pave the way to success by pioneering in the spice business with a single room operation. Ganatra explains this by saying that while the recipe mix is priced at Rs 50, consumers will invest Rs to worth of ingredients in the dish and consequently want to ensure that the brand they are using will guarantee a good result. Initially spice recipe mixes were indeed shared within the family and it was not until much later that orders from distant relatives, friends, acquaintances and even perfect strangers started to arrive.

The variety of recipe mixes available from both companies is enormous, ranging from biryanis, karahis, qormas and barbecue marinades to recent features such as mixes for Arabian and Chinese dishes. Lots of smaller players introduce a brand and then disappear because they cannot sustain themselves.

shan foods financial statements 2017

This ensures highest quality at each stage of production for our consumers to safely enjoy our food products. Today, Shan is a powerful global brand that has presence in over 65 countries across 5 continents.

This not only ensures that all heat-sensitive oils are kept intact during the grinding process but also establishes hygienic grinding practices that keeps the food free of bacteria.

Shan foods company overview and analysi

This ensures highest quality at each stage of production for their consumers to safely enjoy their food products. Overtime, the company prospered and Mr. Therefore the new packaging is colour coded according to product green for biryani, pink for qormas and includes lots of product, caloric and usage information as well as QR codes for extra information.

There are also plenty of smaller regional players.

shan foods financial statements 2018
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Marketing Plan: Shan Food Manufacturing