Herb kelleher business plan for southwest
Nonetheless, the airline struggled its first two years. The goal was not just to keep fares low and fly to more cities.
Southwest is based in Dallas, and Mr. Years ago, our internal audit department concluded that some passengers were defrauding us.
Thanks for the ride, Herb. An often retold founding myth claimed the business plan was written out on a cocktail napkin in a San Antonio restaurant,  though Kelleher and King have both stated that there was no literal cocktail napkin.
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I think that CEOs of substantial companies have now become public figures, whether they want to be or not. Thirty years after Southwest went public, Smart Money magazine concluded that it had been the best-performing stock over those three decades — better than IBM, Merck, or other alluring names. For example, we bought Morris Air. For decades, the company flew just one kind of plane the Boeing , which made it easier to train pilots and mechanics and manage fleet operations. I think humility is very important in keeping your eye on the carrot, keeping focused outwardly instead of inwardly, and knowing when you have to change. But purpose does not change. We were going to enable more people to fly. I probably have something like a thousand letters at my office that tell you why they finally receded from Oakland. It has to come from the heart, not the head. The airline announced his death on Twitter.
As if that were an unanswerable question. Robert Mann, an airline industry analyst and former executive, said that by eliminating onerous fees and unnecessary services and using secondary airports, like Love Field in Dallas, Southwest brought low prices to the market and stimulated demand for air travel.
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